Contribution to Customers’ Enriched Lives

Why It Matters to Us

The ARCS Group is responding closely to customers’ diversifying dietary needs and digital engagement, amid increasing interest in health through food and the spread of digital technology in daily life. We adapt flexibly to these needs by promoting local production for local consumption, enhancing last-mile services through online platforms, diversifying payment methods, and advancing DX in marketing. These initiatives help us build trust and encourage repeat visits, supporting the survival of each store and the Group’s sustainable growth.

The Social Impact We Seek

By expanding offerings of health- and eco-friendly merchandise, widening delivery service areas, improving ARCS RARA card functions, and promoting cashless payments, we aim to enhance customer convenience and satisfaction. These efforts not only drive store growth but also revitalize regional economies, create and sustain jobs, and contribute to a sustainable society. As a member of local communities, the ARCS Group aims to enhance residents’ quality of life and energize the regional economy by closely supporting its customers.

Specific Initiatives

Previous Initiatives

Support for better home meals and daily meal planning through in-store cooking demonstrations and recipe suggestions, addressing health-conscious and time-saving needs
Enhanced convenience through a smartphone app linked to the ARCS RARA card, offering access to promotional flyers, point balances, and purchase history
Operation of e-commerce sites and online supermarkets by group companies, providing shopping options tailored to lifestyles and meeting the needs of dual-income households and facility users

Next Actions

Enhancement of merchandise and sales floor concepts that match health and lifestyle backgrounds, such as nutritional balance, reduced salt, and time-saving cooking, to help improve quality of life through food
Expansion of app functions including coupon distribution, recipe integration, and purchase history analysis to deliver optimized services for customer preferences
Strengthening of e-commerce offerings for daily use and gifts, along with improved delivery convenience and reliability through collaboration with regional logistics partners

CASE1　In-Store Cooking Proposals:Cooking Support

Some RALSE stores provide cooking support, where registered dietitians and other staff introduce menus using seasonal ingredients and share recipes to promote healthy, convenient eating. The program is well received as a way for customers to gain food knowledge while shopping, and it also helps streamline household chores.

RALSE Super ARCS Yamahana Store Cooking Support Corner

CASE2　Improving Shopping Convenience through the ARCS RARA Card and App

We offer a smartphone app linked to the ARCS RARA card, enhancing shopping convenience with functions such as flyer viewing, coupon collection, point checking, and campaign applications. Since its renewal in October 2024, the app has gained over 240,000 members in five months and is widely used by a diverse customer base.

ARCS app promotional tool